The Art of the Sale: Learning from the Masters About the Business of Life

This book is very long winded and boring. I couldn’t get past page 50. I would have expected much more based on the positive reviews.

I loved this conversational, sensitive, and thorough analysis of the much misunderstood art of sales. Relevant for anyone who buys or sells anything, revelatory for sales professionals. Required reading on my team, much more so than my own book on selling. Thank you Mr B!

Dieses Buch ist anders und beschäftigt sich einerseits mit unterschiedlichen Akteuren im Vertrieb. Auf der anderen Seite wird reflektiert was das Verkaufen als Beruf für eine Bedeutung hat. Was macht einen guten Verkäufer aus? Wieso wird dieser Beruf ausgewählt? Welche Eigenschaften führen zum Erfolg? Diese Fragen werden nicht systematisch abgearbeitet, vielmehr wird an Hand von Verkäuferpersönlichkeiten und deren Erfolgsstories Motivation geschaffen über den eigenen Vertriebstellerrand hinauszuschauen. Dabei sind einige übliche Verdächtige der Vertriebsszene, aber auch aussergewöhnliche Persönlichkeiten auf den Märkten dieser Welt. Das hat mir viel Freude sowie neue Erkenntnisse gebracht. Ich habe mich an so mancher Stelle als Vertriebler gut verstanden gefühlt und wiederentdeckt. Fast ein Vertriebsroman und spannend zu lesen!

Whether you are in sales or not, if you are in business you NEED to read this book. So much of the sales process takes place long before an order is written... Almost everyone in business is involved in the sales process and gaining a true understanding of what sales include; is a vital part of success for any business from Wall Street to Main Street. Too many people have a negative view of sales people and yet these are the first ones to jump in and help solve a customer's problem... Little do they realize they just performed the most essential part of the sales process - meeting the customer needs! I have a friend who writes computer programs and swears he is NOT a salesman and yet companies routinely hire him to attend conventions and represent their products. Why? Because he IS a natural salesman, he is friendly and outgoing, he engages people and finds out about their problems and simply offers a solution if he can. He sells more products than most "salespeople" because he understands the psychology of people and is sincere in trying to resolve problems and meet needs. Broughton's book builds upon the most basic concepts of sales and builds a strong, positive understanding of this most vital aspect of business. Without sales, there is not need for products, with no products there is no need for manufacturing, transportation, accounting... Think about!

As a salesperson the book give me great moment to look into my job. Find the passion and motivation that can be different for every individual. Feeling more fun to go out meeting my customer and listen to them. One more important point is to be able to sell to my team and management in my organization.